Business to Business Marketing Strategies

Length: 3 days

Will your consumer marketing proficiency translate into B2B success?

You already possess core marketing skills. But the B2B world is a more complex marketing arena that requires a new way of thinking and a different set of skills. This seminar provides techniques for developing and applying effective B2B marketing strategies to create a competitive advantage—including building profitable long-term customer relationships, creating value-based pricing strategies, coordinating company resources and more.

Who Should Attend:

Marketing professionals in all management levels, as well as product and sales managers who are directly involved in B2B operations and managers responsible for developing B2B strategies. Knowledge of marketing fundamentals is required. Ideally candidates should have at least 3 years marketing experience, or having attended the Fundamentals of Marketing course beforehand.

How You Will Benefit

·    Know how B2B marketing fits into your organisation

·    Learn key marketing principles that affect your business—not just traditional consumer-geared concepts

·    Explore B2B marketing mix elements and practical tools that create greater value for your business customers—and improved profitability for you

·    Develop an effective B2B marketing plan with innovative pricing strategies

·    Create a CRM program recognising the key levels of B2B buyers

·    Gain management funding and support.

What will you cover

·    Business marketing vs. marketing direct to the consumer

·    Levels of key strategic positions for business markets

·    Business unit-level marketing plan elements

·    Advanced business and industry SWOT analysis segmentation

·    Integrating marketing with sales and key account management

·    Core decision-making levels: buyers, influencers, users, gatekeepers and deciders

·    Lead generation: segmenting business markets for effective targeting

·    B2B branding techniques

·    Innovative pricing and channel strategies

·    Key B2B marketing communications tools