Effective Email Marketing

Length: 2 days

Difficult times call for achieving your goals at a lower cost. A successful e-mail marketing campaign can help you do just that.

Learn the basic tools and tactics of e-mail marketing that you need to create and manage a successful campaign. Discover the best software tools available...identify ways to measure and fine-tune campaigns...apply targeted strategies for different audiences to sell more...and understand the importance of ethics in e-mail marketing.

Who should attend?

Professionals who approve, plan and execute e-mail campaigns, including: Marketing executives, managers and directors...advertising executives, managers and directors...writers and copywriters...and MIS managers.

How You Will Benefit?

·           Generate results far superior to those of traditional media and banner ads

·         Create a cost-effective and measurable e-mail campaign that meets marketing objectives

·         Write successful e-mail marketing copy with targeted—and correctly formatted—messages

·         Track, measure and improve the results of current e-mail campaigns

·         Create your own reusable blueprints for successful e-mail campaigns

·         Integrate your e-mail campaign into your entire marketing program

What You Will Cover:

·            E-Mail Marketing: The Big Picture

·         Starting off Right

·         E-mail Marketing Strategy

·         Building Your E-Mail List

·         Creating Your E-Mail Campaign

·         Understanding E-Mail Management Technology

·         How E-Mail and Websites Work Together

·         Measuring Campaign Effectiveness

Extended/Detailed Seminar Outline

Learning Objectives

·         Generate Results Far Superior to Those of Traditional Media and Banner Ads

·         Create a Cost-effective and Measurable E-Mail Campaign That Meets Marketing Objectives

·         Write Successful E-Mail Marketing Copy with Targeted-and Correctly Formatted-Messages

·         Track, Measure and Improve the Results of Current E-Mail Campaigns

·         Create Your Own Reusable Blueprints for Successful E-Mail Campaigns

·         Integrate Your E-mail Campaign into Your Entire Marketing Program

E-Mail Marketing: The Big Picture

·         Understand Why E-Mail Is the Best Marketing Tool on the Internet

·         Be Familiar with the Benefits of E-Mail

·         Have an Idea of What Effective E-Mail Marketing Can Do

·         Know How Consumers React to E-Mail

Starting Off Right

·            Understand the Definition of Permission Marketing

·         Understand the Definition of Spam

·         Know How to Formulate a Privacy Policy

·         Be Comfortable with the Concept of Ethical E-Mail Marketing

E-Mail Marketing Strategy

·         Prioritise E-Mail Marketing Goals

·         Know the Advantage/Disadvantages of Popular Forms of E-Mail Marketing Communication

·         Build an E-Mail Marketing Strategy Needs Assessment

Building Your E-Mail List

·           Explore Sources for E-Mail List Subscribers

·         Learn How to Effectively Present Your Marketing Program

·         Create Benefit Lists and Incentive Statements

·         Understand the Advantages/Disadvantages of Mailing List Rental

Creating Your E-Mail Marketing Campaign

·            Decide on the Format, Frequency and Content of Your E-Mail Campaign

·         Learn How to Create E-Mail Messages That Generate Response

·         Learn How to Write for the E-Mail Medium

Understanding E-Mail List Management Technology

·            Understand What E-Mail List Management Technology Does

·         Know What to Look for in an E-Mail List Management Service Provider

·         Get a Behind-the-Scenes Look at List Management Technology

How E-Mail and Websites Work Together

·            Appreciate the Impact Linking E-Mail Messages with Web Pages Can Have on Response

·         Know What a "Landing Page" Is and Understand How It Can Help Build Business

·         Know What Information Needs to Be Included on a Landing Page

·         Demonstrate the Ability to Prepare a Multi-Step Campaign Strategy

Measuring Campaign Effectiveness

·           Recognise the Need to Test Each Variable to Improve Response

·         Know What "Benchmarking" Is

·         Understand How to Apply Benchmarking to Improve Marketing Efforts

·         Know What Kinds of Information Can Be Gained through Campaign Reporting